With Pay Per Click (PPC) you pay when a potential customer clicks on your ad. List your ad under as many relevant categories as you like, specify geographic areas to target locally or nationally, determine how much you want to pay for each click ("Max Bid") and bid for higher positions on each search page in multiple category or geographic combinations.

Pay Per Click is ideally suited for businesses that want customers to visit their Web site to get more information or order online, or reach them via phone, e-mail or in person. Track your click-through response at advertising.superpages.com/manage.

For more information contact an Idearc Media Representative.