Display ad and use of color attracts the eye the second the customer turns the page. Large, colorful ads simply pull better than smaller, non-color ads. Customers who read your ad first are much more likely to pick up the phone and give you a shot.

Superpages.com enhanced listing options include size, color, highlighting, your logo and more. Make an even bigger impression with a badge or banner that practically jumps off the page. You can even specify placement of your ad to gain maximum exposure.

Specialty products can really set you apart - like a tip-on on the cover of the directory - which means customers will see your business before they even get to the business heading! Other ways to get a jump on the competition include front and back cover ads, spine ads, tabs and coupons. Your business can't help but stand out.

White Pages advertising puts you in a highly referenced phone book directory that your competition may have overlooked.

Idearc Media works with you to come up with new ways for you to stand out from the competition, get more phone calls and grow your business - in the book or online.

To explore these and other options contact an Idearc Media Sales Representative. Or, get started right away by giving yourself a Business Check-Up and then contact us online.