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Idearc sets the standard for
delivering yellow pages advertising value. With a total circulation of approximately 129 million copies in the U.S. alone,* our central focus has always been to be where customers look at
the moment they’re ready to buy. Given that more than 5,000 ad impressions** from various media bombard consumers daily for products of which they have little or no
immediate need, this becomes the critical difference between yellow pages and other media. Customers pick up a yellow pages directory or go online when they’re ready to
buy and remain in control every step of the way, because:
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Verizon print directories are in 35 million homes,* 24/7, year-round, so ads typically run for a year or longer and are readily available in homes and businesses whenever they're needed to make a purchase decision;
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56% of the U.S. population turn to their yellow pages directory at least once a week. Of those, an average of 24% reported being influenced by the yellow pages print directories, with 27% reporting being influenced by both print and online directories, which is higher than any other media;**
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90% found the product or service they were looking for and 83% of those made contact by phone, e-mail or mail. Of those, 44% made a purchase, 86% were likely to make a purchase and up to 44% were new customers;**
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85% of people who use print yellow pages also use online yellow pages;**
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