Learn how Idearc's print directories advertising coupled with online advertising can work together to reach more customers, help generate more calls and drive traffic to your business. To better understand your customer base and its potential, be sure to review the following:

• Demographic information in your area, including household income and other valuable purchase indicators
• Your competitive environment to see how other businesses offering similar products and services advertise to prospective customers, including ad design and placement
• Your unique selling proposition to help differentiate you in a competitive environment, things like products or services you offer but others don't
• Your growth potential in nearby towns or cities to see if additional directories or targeted online advertising can help you reach more potential customers
• Unique opportunities for your business like possible financial assistance provided to women and minority-owned businesses, Small Business Administration (SBA) financing or any number of other programs designed to help small business