Fully 99% of all businesses in the country employ fewer than 500 people and 73% of those have less than 100 people.* Because small businesses are generally structured as sole proprietorships or business partnerships, customers are naturally drawn to them, believing their personal access to people who are accountable will get them the best service.

One of the strengths of small business is the ability to respond quickly to changing economic conditions. Which is why small businesses are always innovative in the way they market themselves despite limited resources. For over a hundred years, traditional yellow pages advertising played a key role in helping establish and grow small businesses like yours. At the same time, yellow pages have grown, evolved and innovated, especially with the recognition of the Internet as a permanent fixture of business and sales. Today, online yellow pages directories add a powerful new dimension to small business' ability to market along side big business.

The key to successful marketing is planning. Understand your market, your prospective customers, where they are and how to reach them. Then establish goals based on how your business can best take advantage. To get started, give yourself a Business Check-Up, a simple, yet effective guide to evaluate your business and help you realize its potential. Once you've done your planning, you'll be ready to talk to a sales representative about the specific Idearc print directories products and solutions that make the most sense for you.