Business Needs - Maintain Your Current Customer Base
Keep the customers you’ve already earned.
Creating customer loyalty is serious
business, especially when small businesses lose up a third of their customers every year.* That alone can put a small business on the ropes. To counter this, start thinking
like your customer: Are my needs fulfilled? Is it convenient to do business with them? Do they give me good advice? This perspective can really offer clues to keeping your customers
satisfied, and coming back. Consider all of your options in both print and online to:
Stay in front of them. High-visibility is crucial to keeping customers for sake of convenience and prestige. It also helps current customers refer their
friends and colleagues to you. Always make sure to convey a sense of customer care in your print and online ads.
Reward them. Incentives like coupons appeal to your customers and enable you to highlight seasonal offers or products, gauge customer satisfaction and
drive repeat business. Better yet, they’re measurable.
Be convenient. Make it easy to do business with you. That means being everywhere your customers look when they’re ready to buy. Put more than one
phone number in your print or online ads as well as basic information like store locations, hours of operation and credit cards accepted – information yellow pages users
consistently rank highest in importance, second only to the ad’s content message.**
