| |
Potential customers who go online are
motivated and efficient shoppers who know what they want and are looking to buy. Online customers also consult the yellow pages directories to help make purchase decisions. You
have to be both places to reach them, and you will if you:
-
Place a business listing online. At Superpages.com® it's easy to make your ad work harder with a range of Enhanced Listing products to
make it stand out using treatments like size, color, highlighting, extra text or a combination thereof. Extend your business reach by targeting by category or geographic area,
update them and offer things like e-coupons to attract even more customers and phone calls.
-
Set up a Web Site. This is the equivalent of your storefront in electronic form. You can provide all the information you want about your products,
services, history, even product catalogs and links to industry-related Web sites. Your Web site tells prospective customers that youre a credible business with the ability
to interact and transact with them, no matter what time day or night.
-
Provide e-commerce. This lets ready-to-buy customers order from you instantly, online, anytime day or night. If your business sells a lot of product
items that can be pulled from inventory and sent or handed to customers, an e-commerce site is indispensable for your business.
-
Drive traffic to your Web site. Use a valuable range of tools to drive ready-to-buy customers to your Web site, link to major retailers or industry Web
sites.
A 2005 nationwide survey* of small- and medium-sized business owners report:
-
Seventy-eight percent of respondents report their business is healthier thanks to their Web site, and 76% say their Web site generates leads for their
business
-
Eight-two percent of respondents who sell products or services online report their Web site generates monthly revenue for their businesses
Find out how Idearc and Superpages.com® can help you connect with customers online.
|
|