 Verizon print directories advertisers get access to a variety of measurement
tools.
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Call Counts to measure the exact number of calls your ad generates on a monthly basis.
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Weekly walk-in or call-in tally sheets to help you figure out where your customers heard about your business
as well as track other key information.
Used together, these tools offer a detailed picture of the response and effectiveness of your program. You have
access to all of them when you become a registered Yellow Pages advertiser.
For more information contact an Idearc Media Representative.
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