Your online ad presents outstanding opportunities to stand out. Create interesting promotional text, call out seasonal promotions or add an enhanced
listing product to increase interest in your ad. Plus, you can change and update it quickly using the self-service tools or our iCare Customer Service team. Link to your Web
site or other sites to interact with customers online. Be sure to include these important aspects when creating your online business ad:
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A headline that gives the user a reason to contact you immediately. Create promotional text (bold) that gives customers a benefit, a special offer
or coupon that gives them a reason to interact with you on the spot.
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Concise copy that gives ready to buy customers exactly what they need to make a purchase decision.
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Convenience factors to enhance the customer experience like an emergency phone number, pager, link to your Web site or e-mail address. Add Click to
Call if your customers shop your Web site and have questions regarding your products and services.
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Additional category listings to reach a broader range of customers and leverage similar categories. For example, “Pizza” could also be
listed under “Restaurants” and “Catering”.
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SuperBundles packages can extend your ad to larger geographic areas, move higher in the listings and many more options and ways to customize your
advertising, including Pay Per Click and Pay For Calls.
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Banner ad to stand out from competitors and to link prospective customers to your Web site advertising that can help close the sale at the
“moment of truth” when customers are ready to buy.
For more information contact an Idearc Media Representative.
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