Research proves that more than any other element the content of your ad makes the difference between capturing customers at the moment they're ready to
buy and losing them to the competition. Other elements like size, color and positioning are important in helping drive response, but if your ad's content is simple, powerful and
effective YOU will get the calls.
Ready-to-buy customers have an immediate need to fulfill, and many are new customers. They're looking for the best value for their money but will spend
more if they find exactly what they want. They're also more likely to recommend a business to their friends. Ultimately, they have money in hand and are looking to be sold. To
help them out, make sure your ad does these important things:
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Catch the attention of the customer
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Be easy to read and understand
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Inform and educate quickly
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Have multiple phone numbers and locations
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Impart a sense of caring customer service
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Give a reason for the customer to call you
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Make it easy to contact and do business with you
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